Mark Hoejgaard

Mark Højgaard

CEO & Co-founder

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Mark Højgaard sets the strategy and vision for Coinify as Chief Executive Officer. Mark is an innovative corporate entrepreneur with abilities to build and create profitable businesses and projects within the payments technology space.

Marks has more than 16 years of experience holding managerial positions at global companies in the online, mobile and card payments industries.Besides his current CEO position, Mark is a business partner and co-founder of innovative payments companies such as MySafePay, MobilCash, Bancore and Huuray.

Mark's advisory, mentorship and community involvements include: Forbes Finance Council Member; Nordic Tech Advocate; partner and mentor at advisory firm for fintech startups Ascension; payment tech expert at community platform Mintebi; Fintech Board member at Scandinavia’s leading accelerator Accelerace; and member of the CXO sharing group in grass-root initiative for danish tech startups #cphftw.

Lasse Birk Olesen

Lasse Birk Olesen

CPO & Co-founder

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Lasse is Co-Founder and former Chief Product Officer at Coinify. In 2012, Lasse founded one of the first and largest European Bitcoin brokers Bitcoin Nordic, where he functioned as CEO until the company’s activities were sold to Coinify in 2014.

Lasse also co-founded the first bitcoin exchange in the Philippines in 2014 (later acquired by Satoshi Citadel). He has assisted European and Asian government agencies with their understanding of blockchain technology and blogged for the financial newspaper Børsen.

Besides product ownership at Coinify, Lasse frequents as a keynote speaker at international conferences, where he talks about the potential and applications of blockchain technology to c-level audiences from banking and finance.

Peter Nordgaard Coinify CFO

Peter Nordgaard


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Peter Nordgaard is Chief Financial Officer at Coinify. With rich managerial experience in Retail, E-Commerce, Distribution, Media, Digital, Banking and Insurance industries, Peter brings a great deal of value to our company.

During the 8 years Peter was appointed part of the executive management team of the Berlingske Group (Danish activities of Mecom Group PLC), he managed to successfully transform the business into a profitable one, and thus aided the lucrative sale of the company to De Persgroep in 2015.

Peter holds a Master's degree in Management Accounting from Copenhagen Business School (CBS) supplemented with ongoing study of Business Law. In addition, Peter is Associate Professor at CBS and Middlesex University MBA DK.


Jeppe Nejsum Coinify CTO

Jeppe Nejsum Madsen



Jeppe Nejsum Madsen is Chief Technical Officer at Coinify. More than 20 years of experience in professional software development enable Jeppe to tie this knowledge to Coinify’s business needs.

Jeppe's broad and deep technical understanding stems from working with many different platforms and architectures. His most recent position was Head of Engineering at e-conomic, the largest provider of online accounting systems in Europe; and he also co-founded Saas for Fleet Management company FleetZone. Jeppe worked a number of years in the US as well as a consultant for large Danish corporations.

Jeppe holds a Master degree in Computer Science from the University of Copenhagen.

Rikke Staer Coinify CCO

Rikke Stær



Rikke Stær is Chief Commercial Officer at Coinify, where she oversees our departments working in alignment to meet the set business strategies.

Rikke has more than 10 years of work experience and has pursued jobs in Denmark, Belgium and the UK. In the latest position at Thomson Reuters in London, she managed and led a team of 20 specialists selling and retaining desktop platforms to financial clients. As a sales and customer manager with experience from a multinational intelligence and technology company, Rikke’s ability to navigate in the dynamics of financial markets means a great contribution, for instance in establishing and nurturing collaboration with banks.

Rikke possesses strong interpersonal skills and extraordinary capacity for empathy, making her an inspiring mentor. Rikke is alumni of Copenhagen Business School with Master's in International Business.

Morten Bebe

Morten Bebe

Sales Manager

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Morten Bebe plays an essential role when it comes to building a strong network of business partners across Europe, Asia and other regions as Coinify’s Sales Manager. Morten is responsible for acquiring new Enterprise and PSP partners, as well as coordinating aggregated sales.

With a background of more than a decade in Retail and Wholesale Services and several years experience in the Electronic Money Industry, Morten brings his professional sales expertise, great sense of business acumen and market insights on the table when welcoming new Payment Service Providers, e-commerce clients and retailers to the blockchain payments ecosystem.



Lenka Hudakova

PR Manager

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As Coinify’s PR Manager, Lenka Hudakova takes care of external communications including PR, content management, social media, marketing and event participation.

She joined the Coinify team early in 2014 bringing in years of experience within the culture industry and event management. Lenka holds a Master’s degree in Culture, Communication and Globalisation with a specialisation in Market Communication and Consumption and BA in Media Communication. Her passion for working with innovations, open source technologies, online media and with community building is a great fit for Coinify.


Steen Parsholt

Chairman of the Board of Directors

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As the Chairman of the Board of Directors, Steen Parsholt implements decades of experience from previous professional board memberships and high-level executive positions in the financial and other industries. Besides bringing in a deeper understanding of the traditional banking world to Coinify, Steen advocates for blockchain and helps bridging this novel technology to the traditional industry.

Steen holds an impeccable track record for his past achievements and reliability with 10 directorships across the range of sectors and industries; 18 board membership positions; 3 investment committee memberships; and rich consulting experience in his portfolio. To mention few: Vice President of Citibank in New York; Executive Director for Corporate Finance and Capital Markets Division at UBS Bank; and Interim CEO of various banks as part of the government initiative Finansiel Stabilitet, where Steen helped stabilising them in aftermath of the financial crisis.

Steen studied at renowned liberal arts and science college Bowdoin in Maine, US and holds a Masters degree in International Economics and Finance from Copenhagen Business School.

Hans Hoffmeyer board

Hans H. Hoffmeyer

Board Member

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Lars Andersen, General Partner, SEED Capital

Lars Andersen

Board Member

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Stefan Olofsson

Board Member

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Filip Petersson

Deputy Board Member

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Morten Birk Belling

Morten Birk Belling


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Morten Birk Belling helps guide our operations and the rollouts of our financial products and as our financial strategic advisor. Morten has 12 years of experience from companies across the globe including PwC, Canon and Just-Eat. He is currently working at Just-Eat as Finance Director, Australia & New Zealand market within the group. Among multiple achievements at his position, Morten played an important role in the successful execution of Just-Eat’s IPO in 2014. Morten has also been selected for the Talent 100, the yearly shortlist of the top talented young professionals in Denmark assembled by the national business media Berlingske. We consider Morten’s in-depth financial expertise as a valuable asset for shaping the future development of Coinify.

 "As a person I’m highly driven by challenges and I thrive in dynamic environments where I can be a part of some sort of transition. One of the reasons I find Coinify interesting is because I see a product in Bitcoin with an untapped potential. However, Coinify is not just about Bitcoin - there are other interesting financial product development projects going on and in the years to come, I believe Coinify have the potential to grow into a big player in the payment services industry. I am excited to advise Coinify in this globalisation."
Morten Birk Belling, Financial Advisor at Coinify, Finance Director, Australia & New Zealand

Claudiu Ionescu Advisor

Claudiu Mihail Ionescu


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Claudiu Mihail Ionescu shares his 20+ years experience including compliance and anti-fraud as a member of advisory board at Coinify. Claudiu was Chief Compliance Officer at Bitcoin payment processing platform Coinzone and managed Coinzone's office in Romania until the company was sold to Coinify. Prior to Coinzone, he has years of experience gathered as Head of AML, Transaction Fraud and Central Compliance with the Romanian subsidiary of Erste Group (BCR). In 2014, Mr. Ionescu has received Certified Fraud Examiner (CFE) credential from the world’s largest anti-fraud organization ACFE. We are committed to provide businesses and consumers with the safest way to use Bitcoin and appreciate having Claudiu on board as a proven expert in the field.

"The idea of having a financial alternative, which does not require central authority and yet remains absolutely trustworthy and resilient is what made me leave the formal banking environment, where I have spent 5 years in compliance and anti-fraud. I am fascinated by new technology and consider blockchain - the solution for decentralized consensus problem - the biggest invention since the Internet. Joining Conify as advisor, I took up the challenge of supporting further Bitcoin acceptance as what it really is - the beginning of future money.”

Claudiu Mihail Ionescu, Compliance Advisor at Coinify

Jan Kaastrup

Jan Kaastrup


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Jan Kaastrup shares his 15+ years experience in IT-security as a member of advisory board at Coinify. Jan is CTO and partner at CSIS Security, provider of anti e-crime services. With over 12 years of existence, the company has developed solutions implemented by the Danish government, research network and the military and it became the preferred partner for some of the largest banks and financial institutions in the world. In addition, Jan is a member of the European Cybercrime Centre’s advisory board and hosts the annual Copenhagen Cybercrime Conference. Security is among the top priorities in our company and we are pleased to have Jan on board as an expert advisor.

"Since Bitcoin started gaining mainstream adoption, digital currency platforms have become increasingly appealing targets for hackers. I wrote a report on Coinify’s IT systems, suggesting further improvements for tightening Coinify’s security. The Coinify team has been very throughout when it comes to safety precautions and customer data protection."

Jan Kaastrup, Security Advisor at Coinify, CTO & Partner at CSIS Security Group

Martin von Haller Groenbaek

Martin von Haller Grønbæk


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Martin von Haller Grønbæk provides Coinify with an invaluable expertise on legal and commercial issues as a member of our advisory board. Martin is a partner at Bird&Bird, the only international law firm with a presence in Denmark, where he advises on international and cross border legal matters and transactions for both large blue-chip firms and SMEs. Considered a pioneer within the Internet and web industry, Martin is also well known in the local startup scene. Over the last 20 years, he co-founded several startups and served on a number of boards of eCommerce and IT or web companies. We are pleased about having lawyer of his calibre as a part of our extended team.

"I have worked with companies providing solutions and services based on open licensing and have been involved in the open source community for more then 15 years. Bitcoin was released as open source in 2009. This technical innovation is relatively young and many institutions are still figuring out how digital currency fits into existing frameworks. I can draw a parallel here between Bitcoin and the internet - back in 1994, when it became global commercial phenomenon, and I introduced the concept of Internet law in Denmark. Coinify is a forerunner in the Danish digital currency market and apart from complying to the standard practices in the fintech sector, they show great responsibility in self-regulating their own business activities. I am very excited to have the opportunity to counsel Coinify on legal matters."

Martin von Haller Grønbæk, Legal Advisor at Coinify, Partner at Bird & Bird


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